Svensk definition
Reklam som vänder sig direkt till konsumenter av vissa produkter, som till exempel läkemedel.
Direct-to-Consumer Advertising
Riktad reklam
Engelsk definition
Advertising that directly targets consumers of certain products such as pharmaceuticals.
Svenska synonymer
Riktad marknadsföring — Direkt-till-konsument reklam
Engelska synonymer
Advertising, Direct-to-Consumer — Direct to Consumer Advertising — Direct-to-Consumer Marketing — Direct to Consumer Marketing — Marketing, Direct-to-Consumer